Another One Behind The Dust


Guittek it's only one Men Workshop and I'm the one in charge of all things when you get in contact.


My name is Jonathan Gomez, I'm originally from Caracas, Venezuela. I'm a woodworker by trade and Luthier by heart.


Luthiery started for me at age 17, back then when cheap guitars were no good, which lead me to tinker and modifying the guitars I owned. With time friends got interested in my ideas, and from there, things spread further to friends of friends till slowly became a business idea.


GUITARTECH.C.A. was my first company registered in 2003 in Caracas, Venezuela. Besides repairs and maintenance for musical instruments, I've started also providing my services as a touring Guitartech which lead me to get submersed in the different roles of a Technician for musical instruments. In a workshop, things are controlled and there's always time to deal with problems, but while on tour tinkering fast and being reactive to problems is a must. That experience as part of a touring crew helped me become a better technician, always ready and never afraid of big and challenging projects.

In 2011 moved to Oulu, Finland with my wife, and in the year 2013 GUITTEK was registered. Guittek is not just the continuation of my old company Guitartech, it's the evolution of the same company, back then not only had the expertise to continue with repairs and maintenance services, but with around 20 years of experience in the field, I was ready to start my next step, Guitar Building.


In previous projects, I've dealt with building guitar parts for clients but never a full build. So in 2016 decided to build not one but a batch of 10 instruments, This series of instruments was based on a very simple model, the famous Telecaster model.


For that inspired classic guitar models I came up with the name LOWBROW GUITARS, which is the antonym of HIGHBROW, which means literally from the dictionary: "a person who possesses or has pretensions to superior learning or culture", that definition is exactly what I didn't want my guitars to be. Usually, in the guitar business, the most common marketing tactic is to use the lingo to up-sale Instruments with a high price tag, that lingo that I'm talking about it could be saying that guitars are built with a specific material that is very rare and hard to find, or that parts are precise engineered without fail, or that guitars are completely lacking defects, etc.


With all my years of experience I can say that:

  • YES with good money you are going to buy better instruments, but NO inexpensive instruments are not necessarily exponentially worst because of the price tag difference.

  • YES, inexpensive guitars might be made in bigger numbers which might lead to more defects, but NO expensive guitars are not excluded from this and they might as well fail from time to time.

  • YES, high-quality parts might be better produced with better materials, but YES you can find excellent working parts that are going to serve you very well for the purposed of your instrument for a fraction of the price.

  • YES if you have the means buy the better instrument is the best/right available option, but after a while, that absurd price might make NO sense, because there is a roof for quality and not necessarily more input of money translates to better output, this principle is called Diminishing Returns.

So with that in mind, I've started LOWBROW GUITARS CO. which was classic inspired instruments, made with dedication with the best of my knowledge and with a reasonable price tag. The first series was called TOPAZIO based on the TELECASTER model, then JASPER based on the JAZZMASTER. Also, at the same time following the specific need for some clients more Custom instruments were made, like V-shaped guitars based on the ARROW model, basses inspired on the JAZZBASS model, and a few guitars based on the RD model.

Several instruments have been made since 2016, which lead me to understand that the Batch production used with the TOPAZIO is not my best approach (especially for a small boutique workshop like Guittek), mainly because nowadays off the shelve you can buy good quality Guitars & Basses that will work just fine for not so much money, therefore I've decided to dropped the Batch production, and stay with custom production only, custom orders straight from the client's dreams.

LOWBROW GUITARS CO. was dropped, and instead LOWBROW SERIES it's been introduced, the difference here is that I would make any instrument inspired in any model that you want, but only one at the time. Also following the success of LOWBROW I decided to start to working again in my dream, which is to have my designs, my work of guitar ideas. The first prototype was made in 2014 called ZIRKON, and ever since I've been neglecting that project over and over again, but since the inclusion of a CNC machine in the shop this dream seems to now coming to fruition. The last time I named this project was 974% but it might change soon, so keep your eyes open for some exciting news in that regard.

So that's it in a nutshell, hope the 30 years of condensed history of GUITTEK and about myself got through, good things are just about to happen, come and join Us and let's make it happen. Peace!


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